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About this opportunity
Founding Growth Leader — Goodlane Logistics Company Information Company Name: Goodlane Logistics (Startup) Company X Factor AI-native freight brokerage startup helping independent freight agents build and scale their own agenci…
Founding Growth Leader — Goodlane Logistics
Company Information
Company Name: Goodlane Logistics (Startup)
Company X Factor
AI-native freight brokerage startup helping independent freight agents build and scale their own agencies. Seed-stage company founded in 2025 with approximately $500K ARR signed in its first three months and $10M in total funding. Founding team environment with significant ownership and direct access to the founders.
Compensation
Salary: $140,000–$200,000
Equity: Competitive equity
Experience
4–8 years ideal (up to 15 years maximum)
Role Overview
Goodlane is looking for a founding growth leader to own everything top-of-funnel and build a repeatable pipeline engine from scratch.
What We’re Looking For
4–8 years of experience in B2B growth/demand generation.
Owned pipeline creation end-to-end at an early-stage startup (pre-seed to Series B).
Track record of building repeatable top-of-funnel engines from scratch.
Bonus points if you’re a former founder or have ABM experience targeting a small, high-value universe of accounts.
Responsibilities
Own everything top-of-funnel: define target personas, develop positioning, and build the content and channel strategy that generates qualified conversations with independent freight agents.
Run structured growth experiments across outbound, events, community (e.g., Reddit), and content — each with a hypothesis, target segment, message, and success metric.
Build and execute an ABM-oriented approach against a ~5,000 account universe, prioritizing high-ACV targets ($50K–$500K annual value).
Develop tentpole content pieces — case studies, data dives, benchmarks — that establish credibility and support outbound efforts.
Plan and execute small in-person event series (e.g., dinner series) across multiple cities to get face-to-face with target prospects.
Work directly with the founder to mine sales calls for objections, language, and insights — feeding learnings back into targeting, content, and positioning.
Must-Have Skills
B2B growth / demand generation experience
Early-stage startup experience, ideally Seed–Series B
End-to-end pipeline / top-of-funnel ownership
Growth experimentation across multiple channels
Experience with outbound, campaigns, content, events and/or community
SMB and/or mid-market experience preferred
ABM experience preferred
Hands-on, entrepreneurial mindset
NYC / Greater NYC and able to work onsite 4 days/week
Work Location
Work Setting: Hybrid
Company HQ: Brooklyn, NY
Role Location: Brooklyn, NY
On-site Requirement: 4 days/week
Relocation Candidates: Yes
Relocation Assistance: No
Work Extra Notes
In-office — 4 days/week.
On-site in Downtown Brooklyn, NY. Small team of 4. High-ownership founding-team role working directly with the founder and Product Lead. Company values speed, autonomy, and tight feedback loops.
Visa / Work Authorization
Visa Assistance: No
Not open to visa sponsorship. Candidates must already have US work authorization, such as US citizenship or Green Card.
Interview Process
4 stages
Target Candidate Profile
Target Seed–Series C B2B startups with strong sales-led GTM motions, particularly companies selling to SMB or mid-market customers. Prioritize candidates from companies where growth/demand gen is closely tied to measurable pipeline and revenue.
Strong Company Profiles
B2B SaaS
AI startups
Sales-led startups
SMB / mid-market GTM
ABM / high-ACV motions
Seed–Series C
Fast-growing startups where marketers have significant ownership
Example Target Companies
Vanta
Ramp
Rippling
Brex
Deel
Clay
Glean
Harvey
Attentive
HighLevel
Target Titles
Growth Lead
Growth Marketing Manager
Growth Marketing Lead
Demand Generation Manager
Demand Gen Lead
Performance Marketing Manager
Acquisition Marketing Manager
Founding Growth
Founding Marketer
Growth Marketing Director
Screening Questions
Have you owned B2B pipeline generation end-to-end at an early-stage startup? What were the results?
Which growth channels have you personally built or owned — outbound, ABM, events, content, or community?
Have you marketed to SMB or mid-market buyers? What was the typical ACV?
Have you built a growth / demand-gen engine from scratch? What did you build first?
Are you currently in NYC / Greater NYC and able to work onsite in Downtown Brooklyn 4 days per week?
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Interested in this position?
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